- #BEST TIME TO POST ON LINKEDIN 2020 HOW TO#
- #BEST TIME TO POST ON LINKEDIN 2020 PROFESSIONAL#
LinkedIn boasts 3x higher conversion rates than Google Ads and other platforms.Īlright.Over 50% of social traffic to B2B sites is from LinkedIn. The platform is ideal for generating warm leads.(You literally have people who can authorize the purchase of your product or services at your fingertip.) As noted above, 80% of members are decision-makers in their own right.It’s also the 2nd most favorable channel for sharing business-oriented content.The platform is the most popular platform among B2B companies.It provides a chance to share your career aspirations, interests, and probable future endeavors. (LinkedIn algorithm rewards consistency.)Ĭreating and sharing content helps build your brand too. Thus, the more active you’re, the more visible you’re. Every quality content you share on the platform increases your visibility to your target audience. Posting helps get the most out of LinkedIn. Thus, dominant contents include Links, images, articles, or videos of ‘interesting’ aspects of a specific business or industry. While the platform is not impervious to distractions, users are inherently focused on business matters.
#BEST TIME TO POST ON LINKEDIN 2020 PROFESSIONAL#
LinkedIn is less about funny cat videos and more about professional posts and industry-specific news.
174m of US workers have a LinkedIn profile. 30% of members live in urban areas, and. 80% of members are – to some degree – decision-makers at their workplace. 
56% of users have a college degree or higher. 
31% of LinkedIn users are 30-39 years old, making them the largest group. Here are some insights into LinkedIn demographics. But much as the industries and interests represented on the social network have broadened, its users still skew towards career-centered professionals. DemographicsĪs LinkedIn continues to add more features and evolve, its user base is growing. Here’s a quick overview of LinkedIn’s demographics and the dominant content type to help understand the platform. You can edit these before publishing to help optimize your content for greater reach. LinkedIn has improved its accessibility by adding alt text to images and captions to video. It helps visually impaired users consume your content and engage with it. Improved AccessibilityĪccessibility is critical when running digital campaigns. You can use this data to finetune your campaigns according to the content that performs well. The content engagement section is a goldmine of engagement metrics from views to impressions to performance and more. The Content Analytics dashboard gives insight into audience data and top-performing content.Īudience data gives you a breakdown of where your audience works, their titles, and their geographic location. That’s why LinkedIn has improved its analytics dashboard with the Content Analytics tab. Content AnalyticsĪnalytics play a huge role in running successsful B2B marketing campaigns. Getting your product listed will go a long way in boosting your visibility. With over 90,000 products listed on LinkedIn, the platform is fast becoming a B2B product search engine. You can also highlight 9 customers for social proof. To make your Product Pages stand out, you can add up to 5 images or videos. Publishing Product Pages gives your products more visibility and helps you reach your target audience easily. LinkedIn recently launched Product Pages to help users search for products on the platform. Here are the top updates you need to know: Product Pages Keeping abreast with these updates is essential if you’re to crush it on LinkedIn in 2023. LinkedIn is always evolving, improving old features and bringing new ones to the platform. #BEST TIME TO POST ON LINKEDIN 2020 HOW TO#
In the end, you’ll be well-versed on how to leverage this social network with over 900 million active users. That means learning how to post on LinkedIn is essential if you want to stand out and drive engagement.įortunately, this guide exists to teach you exactly that.
For instance, the content shared on LinkedIn between July and September 2020 was 50% more than that shared between April and June of the same year. LinkedIn is growing fast, with more content getting published each day.
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